As part of the bidding process for a new to be completed Corporate Headquarters relocation for the Arctic Cat brand to downtown Minneapolis, we worked to create concepts to showcase the new direction and intent of the evolution of the very successful and respected brand. As an attempt to separate themselves from another very successful local competitor and recruit new and young talent, we attempted to reflect their desires in the space.

Bold colors, edges, and using the textures and materials of the space to reflect these ideals, they were very impressed with the presentation.